Many Internet Marketers think of the website promotion process as just submitting anything to search engines. They consider submitting directories, in link building and advertising in ezines or banner exchanges as typical offline marketing.
It is widely known that many people across the world use much time off-line. They regularly read newspapers, magazines, always listen to radio, watch TV and chat with their friends, neighbours or family. Not all of their time is spent surfing the internet. To shrug off the value of off-line marketing is like leaving 65-70% of the money.
Ways of offline marketing
Let the local papers know about your unique product which will benefit the local community. Let them know you can help them save time, to learn more and also be effective in their regular lives. This could somehow, lead to an interview with local or a national reporter with your product as a featured item. It will then bring people to notice what the buzz is all about. At the very least, it will create widespread awareness of your domain name and product in their sub-conscience minds.
Try getting a local business which relates to your product. Thereafter, offer them a discount voucher to their customers for your good product. Take out the small advertisements in local or niche magazines. Some ads get relatively cheap as compared to a solo ad in any main ezine.
Try handing out attractive flyers having special offers in the high street or also find shops. This would allow you to place them on the counter for the customers to pick it up. Try sending an effective fax broadcast to all businesses which can benefit from your product. Some companies include fax numbers lists and can send the fax well for as little an interview each.
If you can improve a unique twist or benefit anyone from your services, you would become newsworthy or even book an interview with a local reporter. Investigate well the possibility of distributing Press Releases to the local media groups. Forward your product to them for review. Bring a popular celebrity on board to endorse your product. I am sure you would get many other ways in mind to use off-line marketing process, other than just sticking notes on the lamp-posts to create awareness about your site.