Women Entrepreneurs and Digital Marketing

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Women Entrepreneurs and Digital Marketing

Women entrepreneurs of today are stepping into unknown territories. They are proceeding with confidence to change the world around them, and make a difference with their ideas. Today they break norms, and generate employment for many – thanks to digital tools. They are able to help level the playing field and enable women to grow their business. Read on to know the success stories of a few of these women entrepreneurs.

 

Zuboni Sekhose Humtsoe

She started working on a shoestring budget with money saved from her college scholarship, from the backyard of her home. Meet Zuboni Humtsoe the girl behind Nagaland’s first online brand. Zuboni Sekhose Humtsoe started an online store PreciousMeLove, in 2011 in her parent’s garage in Dimapur, Nagaland. Today the store offers clothing items hand-picked all by herself for delivery anywhere in India. Unlike most other online stores emerging out of the Northeast region lately, Precious MeLove stands out as a fashion store with a difference.

She started working on a shoestring budget with money saved from her college scholarship, from the backyard of her home. Turning her tiny bedroom into a walk-in store, she started PreciousMeLove through Facebook in 2011. She was conferred with the prestigious Nari Shakti Puraskar 2016.

 

Dalimi Patgiri

Dalimi Patgiri scripted her success story by making eco friendly utensils out of arecanut sheets and this made her one of the most successful women entrepreneurs.

Dalmi Patgiri, the once-poor housewife from interior Assam broke through poverty by making arecanut sheets utensils that use  for raw materials. She hails from Bhalaguri village in Assam. Dalmi got training for making utensils of arecanut leaves in Salem in Tamilnadu through a NGO. She returned to her village in interior Assam and started her struggle  to start her own business. The bankers were initially reluctant to give her loan. Dalimi never bowed down before such pressures and started her own unit with a loan from Khadi and Village Industries Commission and SBI in 2007. Presently the unit is running with a reasonable turnover.

 

Ramina Haorokcham

Ramina Haorokcham, a resident of Imphal, Keishampat Thokchom Leikai studied in Imphal and completed her graduation at Delhi. She went to China earning an MBA degree and work experience for about three years. Haorokcham is the owner and founder of Gojilove.com based in Noida. Launched in February 2015, an online lingerie, pleasurable objects, swimwear and dresses collections store, it aims to fulfill the personal and intimate needs of youngsters (18+) and adults. Her choice made her an exceptional among the other women entrepreneurs.

Ramina completed her schooling from her hometown Imphal till class 12 and then moved to Delhi to do her graduation from University of Delhi. She has PG diploma in Advertising and Public Relations from Indian Institute of Mass Communication, JNU, Delhi and an International MBA degree from Hult International Business School.

She was a successful media strategist and planner for about 7 years working mainly on many prestigious FMCG brands in Indiaas well as start-ups in Shanghai, China. 

 

Swati Bhargava

At the age of 16, this girl from Ambala had already obtained a scholarship to study in Singapore. A determined Swati later graduated from London School of Economics and for the next 5 years worked with Goldman Sachs in London. She founded Pouring Pounds with her husband Rohan Bhargava in July 2010. This B2B startup used by the brands to manage cashbacks and vouchers. Swati ventured into the Indian startup ecosystem by launching a cashback website, Cashkaro.com, in November 2012. It has over 500 partners including the likes of Myntra, Yatra, Snapdeal, Flipkart and Jet Airways. Today Cashkaro.com is one of the leading coupon portals of the country.

Headquartered in Gurgaon, the company has reportedly received a funding of $750,000 from angel investors. Associated with various startup and tech initiatives such as the Nasscom 10,000 girls in tech, Sheroes and TiE, Swati is also amongst the most active entrepreneurs on social media.

 

Sairee Chahal

Sairee, the founder of Sheroes.in, established the company in January 2014 with a mission to empower women and help them find a suitable job. The company basically helps women get back into their careers or find newer one’s.

Sairee also runs Applied Life, a firm which is dedicated to connecting women to their careers. Apart from an entrepreneur, she is also a renowned speaker on workflex, social entrepreneurship, women development, media and branding.

By | 2017-10-27T16:15:18+00:00 October 27th, 2017|Businesses, Digital Marketing|0 Comments

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