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Social Media Marketing

Social Media Marketing

Build your brand on social media networks. Engage your users in conversations with the brand.

Social media marketing forms part of the overall search engine optimization strategy. However, it is so important that it can be an independent activity by itself considering the results it can deliver. Social media marketing, simply defined, is

Social media marketing forms part of the overall search engine optimization strategy. However, it is so important that it can be an independent activity by itself considering the results it can deliver. Social media marketing, simply defined, is generation of traffic by leveraging the power of social media sites. Digitalant has an entire team dedicated to delivering social media marketing to generate traffic you can convert and traffic that grows in quality and quantity over time.

The Process

The process of developing a unique SMM strategy for you starts with a discussion and goes on to adopting a project based approach to defining goals and the tactics we will implement over time across the social media networks. The process of seeding content, discovery and brand building takes time and we delineate tasks we will perform over a period and fit these into your budgets. The common goals of social media marketing campaigns from Digitalant include conversions, increased traffic, improved search engine ranking, brand positioning and identity and interaction with target audiences.

What we do

•    Once the project is defined, specific tasks are assigned to key team members. This covers:
•    Research of existing content and the competition
•    Content development and deployment: our expert writers research, find out more information and present it in a way to project your company or individual as an authority and thus create groups of followers. Content writing is aided by other tools such as videos, graphics and animation. We “seed” Facebook, Twitter, Myspace, Google+, LinkedIn, YouTube, Instagram and Pinterest with suitable media and content as may be appropriate to each channel. This has a cumulative, far-reaching effect. We tailor content for each social channel according to its characteristics.
•    All the while we track competition and responses with our analytics that gives us an idea about how effective campaigns are across various media and thus help us refine strategies.
The last two are very involved processes, especially tailoring content for each social media channel. In order to achieve best results in the fastest time, we have dedicated specialists for each channel thoroughly conversant with the quirks of that platform. Our packages are modular and we can tailor these to suit your budgets and spread implementation over time in phases.

The Digitalant difference
We realize how mission critical social media marketing can be to improving rankings in search results and to creating a niche, powerful and unassailable brand image. We have therefore created a social media marketing cell and in this cell we have specialists handling various social media channels such as Facebook and LinkedIn, for example. Each one is fully aware of the ins and outs of the platform in which they specialize and can give their very best. However, they do not work in isolation. They work with the SMM team that, in turn collaborates with the SEO section because all the activities of planning, implementation, monitoring and analysis are closely linked. Tight integration and seamless collaboration within and with clients helps us deliver the maximum ROI. The result is a deluge of traffic and a meteoric rise in rankings as well as brand identity.

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