I cannot put much stress enough about how important it is for a good Internet Marketer to have knowledge about what marketing keywords they should use for promoting their products, and how much is their competition willing to pay me for the same keywords. This may seem a complicated process, but it actually isn’t. This article will discuss three free good websites that every internet Marketers can use to find this related information.
Let us first talk about ‘keywords’… When I say the word ‘keywords’, I’m referring mostly to marketing keywords. These are words which your potential customers will use to describe the product. These are similar words that some user would type in an online search engine to look for your products.
If you own a business website and still don’t know which proper marketing keywords your website is levered to, then having the website is certainly a huge disadvantage for you. Why? Because you will be fast losing business. And you can surely bet that the main opponent competition is well aware of their marketing keywords, and they will strategically use these keywords on the website and also in advertisements.
You see, when the search engine spiders crawl your website, they look for good text in your website which can be indexed and used for describing the relevant content of your website. If your website does not have the proper keywords which people use to look for your product, then your website won’t show up in their search results. So what your website really need is to be optimized with good and relevant marketing keywords which majority of people use while looking for your product.
Another good example where it is crucial to have knowledge about your marketing keywords is while using ‘Pay-Per-Click’ (PPC) advertising. The Pay-Per-Click advertising is conducted through the search engines where you will pay each time a user clicks on the advertisement (or link). Your advertisement will highlight after a user arrives at the search engine and does a keyword search. The search engine then has a look at their submitted keyword and then cross references them with the keywords related to the PPC advertisements. If they match somehow, the PPC advertisements are then returned to the users’ verified search results. Just go ahead and conduct a search in Google. The advertisements you would see towards the right-hand side of the screen are the mentioned PPC ads.
(Note: The way in which the PPC ads are returned back depends on the price you would pay for each click, the search engine used, and also the ad Click-Through Rate
Let us look at the process of for finding good keywords for a website.
1) Go to the good Google AdWords Keyword Tool:
Enter some good keywords into the text box which according to you people would use to search for the product. After you finish that, click on the submit button. You will then be directed to specific and similar related keywords. Write down the keywords that you think people would relate to your product.
2) Go to the good Overture Keyword Selector Tool:
Enter any keyword that you have typed from step 1, then click on the right-arrow button. This will give you the facility to see which keywords are the foremost popular in Overture. Always Note: the widely known keywords aren’t always the most well appropriate. For example, if a website sells guides on how to reconstruct a 57 Chevy, then you might probably want to specifically target the ’57 Chevy’ keywords, rather than the less specific only ‘Chevy’ keyword. Why? It is because you want to get your website in front of other potential customers who would purchase your product.
The above mentioned two websites would give you a superb keyword list which you can use to successfully optimize your website. But if you wish to advertise it using PPC, you do need to know all about the payment your competition is doing for the keywords. This is also an easy task.
3) Go to the good Overture Bid Tool
Enter the keywords in the text box, and click on the search button. This will return back the Overture bids for that specific keyword. The highest bids are most likely get highest placements – which means the ads are closer placed to the top position of the first page of the search results of the user. The goal is to achieve as higher your budget would allow to the topmost position to ensure maximum exposure and highlights your advertisement.
So there you have it all… three great good websites which that can help your online Internet marketing campaigns – and to the best of it, they are available free to use!