I was recently referred to a prospective client who had their website redesigned. For a website which is of no use to them, they paid $60,000. The website is a simple brochure site with nothing to give to the visitors and there is absolutely nothing which would convert traffic to sales. Whatever budget they spent went only in the design and they were then left with no money to later market the site. Here Mistake #1, don’t pay $60,000 just for a branding exercise.
A corporate website is all about supporting businesses. The beauty of the Internet service is that there is no guessing. One can measure almost anything. What are you looking to accomplish in Internet? Increase your site traffic? To generate leads? Increase the sales? If your answer is a yes to any of these questions, then a $60,000 investment done should get you another $600, 00 to your bottom-line? Can just a brochure site deliver 80-95% ROI?