Anybody can own a website. Anybody can sell their products/services to their targeted audience. And anyone can do website promotion in a low-cost way.
But there aren’t many good webmasters who created a successful website having high traffic. What these people or companies lack is a low-cost website promotion service that would really work.
If you are trying to promote your website and receiving online traffic every hour, my hands totally down for you. But the people who require assistance, the following are guidelines to earn you success through a low-cost website promotion.
The Search Engine Submission and Search Engine Ranking are the two basic parts of a low-cost website promotion process. Both have similar effects on the website market. For your products and services which are presented in your web site and catches the attention of the viewer. Some of the ways of website promotion include;
Search Engine Submission
It is the act of filing up information and submitting the website effectively to search engines. There are mainly two types of Search engine submission – the manual and the automatic. For low-cost website promotion, automatic submission is the ideal one. It is because after providing the information, a software program then would forward the information to numerous search engines.
This is the numerical position where your website appears on a particular search engine. It is based solely upon the criteria of the website. Some search engines rank websites based on how many other websites link simultaneously to each page. The leading websites in the order would finally attain a low-cost website promotion.
Other types of economical website promotions
They are banner advertising, good classified ads, text links and proper section sponsorship. The banner advertisements pop up both above and below web pages, or sometimes in another tab window. The text links and section sponsorship cost more. But these methods effectively helps in promoting directly to your specified targeted audience. It wouldn’t harm the website at all to try these methods.
Always keep in mind that the effects of inexpensive website promotions are increasing considerably each day. So don’t waste time at all. Find an effective as well as affordable website promotion plan of your choice today.
Many Internet Marketers think of the website promotion process as just submitting anything to search engines. They consider submitting directories, in link building and advertising in ezines or banner exchanges as typical offline marketing.
It is widely known that many people across the world use much time off-line. They regularly read newspapers, magazines, always listen to radio, watch TV and chat with their friends, neighbours or family. Not all of their time is spent surfing the internet. To shrug off the value of off-line marketing is like leaving 65-70% of the money.
Ways of offline marketing
Let the local papers know about your unique product which will benefit the local community. Let them know you can help them save time, to learn more and also be effective in their regular lives. This could somehow, lead to an interview with local or a national reporter with your product as a featured item. It will then bring people to notice what the buzz is all about. At the very least, it will create widespread awareness of your domain name and product in their sub-conscience minds.
Try getting a local business which relates to your product. Thereafter, offer them a discount voucher to their customers for your good product. Take out the small advertisements in local or niche magazines. Some ads get relatively cheap as compared to a solo ad in any main ezine.
Try handing out attractive flyers having special offers in the high street or also find shops. This would allow you to place them on the counter for the customers to pick it up. Try sending an effective fax broadcast to all businesses which can benefit from your product. Some companies include fax numbers lists and can send the fax well for as little an interview each.
If you can improve a unique twist or benefit anyone from your services, you would become newsworthy or even book an interview with a local reporter. Investigate well the possibility of distributing Press Releases to the local media groups. Forward your product to them for review. Bring a popular celebrity on board to endorse your product. I am sure you would get many other ways in mind to use off-line marketing process, other than just sticking notes on the lamp-posts to create awareness about your site.
The brand new word in the Search Engine Optimization (SEO) is called “Authority.” Google made significant changes and shift in their algorithms over the past two years. They give emphasis on websites with ‘Authority’. This means that a website is given full Authority from Google and other coordinated websites. There are three popular ways to attain Authority.
Everyone is familiar about the famous Web 2.0 explosion. There are many ways of networking like social web My Space and Facebook, You Tube popular for video, blogging as well as social bookmarking web sites. Using them is the brand new way to increase the ‘Authority’ which Google gives to the website.
One good factor in search engine Google page ranks is the link count. One way inbound links bring authority to a website. This statement signifies a website has high quality. It also shows the reliability to be linked with. When exchanged with popular websites in higher ranks with Google, link exchange becomes beneficial. The more qualitative links your website earns, the higher the page rank you will have.
Targeted content is very essential. Know about your target market and what it is looking for. Provide the ultimate solution with specified and targeted key words and good key word phrases. Your website should consist regularly updated content of minimum 250 words. Search engine Google will then consider your website as having fresh resource for the specified keywords. This would bring the upper hand over multiple websites. This will also lead to Authority to your website in the eyes of search engine Google.
The hardest thing about creating a new website would be to create the content which search engines love. You may start creating pages for your website, following the listed few ideas for creating more quality and relevant website content.
Ways to create Good Content:
The Link Metro allows you to swap good related articles, thus creating immediate and quality website content. The Search engines love content – they like to witness several hundred words on every page. This is a fast and easier way of creating website content for your new site. Using Link Metro process is easy and would earn you good links.
Ezine Articles are also an efficient way to get free reliable content. You can look for articles related to content and use the “Ezine Publisher” tool to copy HTML on the website.
If you begin with say, four and five pages about your preferred subject, you’ll be doing quite well. You may wish to include numerous photos. If you don’t have clipart or any photos that come in PC, you can look at ‘“I Stock Photos”’ tool. For just about $1 per photo, you will get good quality pixel photos on any subject without any worries about copyright.
Always remember the best way to eat a huge elephant would be ‘one bite at a time’. So just don’t get overwhelmed at the simple thought of building multiple pages of relevant website content.
Depending on the free time you have, set yourself with a target of one page per day or one page per week. As long as you increase pages, the search engines would keep coming back to your website. It would find it much relevant content to your preferred subject and rate it dominantly higher in the search results.
While creating content, do try and use your keywords well in the title. Use it towards the top of the page and closely to the bottom side of the page.
Online shopping is the latest trend adopted by customers. Why would anyone go to the shop personally when they can do shopping from the comforts of your own home online? Due to the rising popularity of online shopping, more and more businesses are establishing their own ecommerce websites in order to meet the needs of customers and earn huge bucks online.
There is a bright future for ecommerce websites. As long as there are needs which are to be met, there will always be customers available. For the ecommerce website owners, earning money online is easier. If people require your products and services, your website will always stay alive as long as you want.
I was recently referred to a prospective client who had their website redesigned. For a website which is of no use to them, they paid $60,000. The website is a simple brochure site with nothing to give to the visitors and there is absolutely nothing which would convert traffic to sales. Whatever budget they spent went only in the design and they were then left with no money to later market the site. Here Mistake #1, don’t pay $60,000 just for a branding exercise.
A corporate website is all about supporting businesses. The beauty of the Internet service is that there is no guessing. One can measure almost anything. What are you looking to accomplish in Internet? Increase your site traffic? To generate leads? Increase the sales? If your answer is a yes to any of these questions, then a $60,000 investment done should get you another $600, 00 to your bottom-line? Can just a brochure site deliver 80-95% ROI?