Technology is changing at a rapid pace, whether it is the updated features on your phone, any latest Android app, or using social media as your advertising platform. It has made enough space in our day to day life right from, uploading pictures on your social media feed to doing promotions or invitations for certain events. With the increasing dynamics that technology provides, it has opened up different career opportunities for people apart from the traditional ones that are there since ages.
As the online platform has literally taken over the market place, many of the established companies are looking for marketers who can help them with the skills of doing business online. In that case, someone with the expertise of Digital Marketing can be of great help. This also opens up enormous possibilities of various career options related to Digital Marketing and how it can be a full-time career choice just like any other traditional jobs.
As the space around us is always progressing and moving with time, a combined study of CII & KPMG stated that over 20 Lakh jobs are expected to be created in Digital Marketing space by the year 2020.
Gone are the days when companies used to recruit through the process of taking face to face interviews. At present most of the online marketing companies make use of social media as their platform for recruitment. The well-known site Naukri.com has over 29000 jobs being updated on a daily basis and interestingly Social media marketing alone had over 13000 jobs in 2018 associated with it.
In Demand Job Profiles of Digital Marketing
Based on your interest, experience, skills both technical and non-technical such as creativity and communication; different career options can be considered in the field of Digital Marketing. Such jobs come with a good salary and lots of opportunities to grow your career for upgradation in future.
Junior Digital Marketing Executive
At an initial stage, you are likely to enter an organization or a company as a digital marketing executive. The job profile includes Social media marketing, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Online Research etc. You will get to work under the supervision of a team leader or a manager to perform multiple tasks such as brainstorming new ideas for online marketing strategies, managing marketing database, emails, campaigns and other online projects, making relevant content for the company website and also doing market research by making customer questionnaires and to focus on relevant groups.
Salary: The salary of a Digital Marketing Executive falls within the range of 1.5 to 4 Lakhs INR per annum.
Digital Marketing Specialist
After acquiring experiences for some 2 or 3 years, in a certain domain such as SEO or SEM, you will get promoted to a specialized role such as a specialist like Community Leader, Content Strategist, SEO specialist, and SEM expert. You will get to design and deliver various marketing programs and support in expanding product and services via the Internet. The role of work will also include making use of Brochures, research paper, newsletter along with a presentation to promote the company’s business goals.
Salary: The salary of a Digital Marketing Specialist falls within the range of 2 to 6 Lakhs INR per annum.
Digital Marketing Strategist
The Digital Marketing Strategist basically helps the cross-functional team to come up with specific strategies in order to bring together retailer objectives along with the consumer needs. When you become a digital strategist of a company, you will get enough exposure to explore and implement different advanced aspects of SEO, SEM and Social Media Marketing. With your skills and expertise, you can add value to the services offered by the company in a much profitable way which in turn can earn you a large of amount of money.
Salary: The salary of a Digital Marketing Strategist falls within the range of 4 to 10 Lakhs INR per annum.
Content Marketing Manager
Being a content marketing manager, you will have a pool of tasks right in front of you. From looking after the blogs, sales, copywriting, little bit of public relations along with email communications of the organization, you will have to report it to your digital marketing manager or the marketing head about different campaigns, guest blogging, video marketing etc. You will basically become a creative professional who will put creativity in terms of content in order to attract and retain customers.
Salary: The salary of a Content Marketing Manager falls within the range of 8 to 10 Lakhs INR per annum.
Digital Marketing Head
A Digital Marketing Head is the senior most profile within the domain of digital marketing. The job profile includes planning and executing key marketing objectives along with lead generation for the company. A digital marketing head supervises the entire digital marketing team across both paid and organic search. He or she can define certain metrics to measure and analyze the growth and performance of the organization through relevant reports submitted by the internal marketing team.
Salary: The salary of a Digital Marketing Head falls within the range of 10 to 30 Lakhs INR per annum.
Going through all the opportunities that Digital Marketing provides, we can conclude by saying that Digital Marketing is the most viable alternative career option for those who love to spend time on the Internet. It is growing to become the next big thing for both students and professionals in terms of career and business growth.