When you are new to the field of SEO, few things can be a little challenging at the initial stage. You probably find Google at your rescue to get answers for random queries you have. Search Engine Optimization is a method that primarily deals with the quantity and quality of traffic to your website. It helps you to get free organic traffic from the search results on the search engines. The major search engine giants such as Google, Bing, and Yahoo have search results that include different web pages, miscellaneous content such as images, videos, local listings that are based on what is most relevant for the users.
With the help of SEO, you can keep a tab on what people usually search on different search engines. It is about the kind of queries people are making online such as different types of content, keywords, solutions, etc. SEO not only helps in knowing the interest of the audience but also putting up the best relevant content up on the web.
Why is SEO important?
The majority of users on the search engines are more likely to click the Top 3 results suggestions in the result pages. To take advantage of this or to drive traffic to your website, your website needs to be on the top of the research results. Good use of SEO practices can help you achieve this with better results.
SEO helps you to promote your website socially. People who find your website by searching on Google, Yahoo, etc are more likely to trust the authenticity of the content provided by your website. It can put you ahead of your competitors and can gain you more customers for your business. Whenever we tend to search for something on Google, the order in which the results get displayed is based on certain algorithms. Such algorithms take into account different factors based upon which each webpage will be ranked accordingly. Optimizing your website by doing smart work on search engines can surely increase your chances to rank higher.
Three Main Stages of SEO
SEO is a framework comprised of certain rules and processes. To keep it simple, SEO can be further divided into three different stages. Each of them has its own characteristics and functionality.
Technical SEO is mostly related to the task of optimizing your website for crawling and indexing phase. As the name suggests, it has nothing to do with the actual content of the website rather it is related to the technical configuration of your website such as website settings. Any problems with crawling and indexing can bring negative ranking for your website. Therefore the job of Technical SEO is to build up a strong infrastructure for your website so that the website is technically optimized.
On-Site SEO can be referred to as the content and the HTML source code of a page that can be optimized to make an individual web page rank higher and earn traffic in the search engines. It takes into account all the aspects of the web page such as Relevant Content, URL links, Keywords, Title Tag, Heading Tags, etc. On-Site SEO provides signals to search engine crawlers to make it understand the proper context of your content.
Off-Site SEO takes up different techniques outside your website to improve the ranking of your webpages. It is also about how to enhance the user’s view of a site’s relevancy, popularity, authority, and reliability. Off-Page SEO includes different promotion methods such as Link Building, Social Booking, Bookmarking, Social Media Marketing, Blog Directories, Comment Link, etc. It gives you a fair amount of idea on how other users or websites perceive a particular website.
Let us dive into some of the Essential SEO Blogs for Beginners
Search Engine Journal
It is a journal solely dedicated to the latest on-trend search news that serves as the best guide for SEO among the marketing community. It is one of the most popular places to get the best SEO tips for blogging that can help a beginner to understand the functionality of SEO. Keeping in tab with the recent happenings all around, the Search Engine Journal can help marketers with the latest marketing updates.
Neil Patel’s Blog
Neil Patel’s blog can be referred to as the treasure house for valuable tips and trips. With more than 3 lakhs of subscribers, his Youtube channel and Blog is the most sought by people who are into online marketing. His blogs offer the best SEO blogging tips that can increase the amount of traffic to your website. Because of his high-quality content, he has been adjudged as the top influencer on the web by The Wall Street Journal. He has assisted some of the most coveted companies of all time such as Amazon, GM, HP and Viacom with the best online marketing techniques to increase the company revenue.
Search Engine Watch
It is a website that deals with providing relevant and specific information about different search engines and search engine marketing. It is a one-stop destination for marketers to extract any trending information about advertisement and search engine marketing.
The blogs on Reddit includes a whole unique section for SEO blogs. For people who are into SEO, Reddit serves as the best place to exchange SEO tricks, tips, news and much more. With the frequency of more than 55 blog posts on SEO per week, Reddit is the place to go for different case studies related to SEO. You can find topics and ideas relevant to your field or industry and simply browse through infinite content categorized into different time frames such as All-Time, Monthly, This Week, etc.
Search Engine Roundtable
It is another popular online platform that includes some of the latest and best SEO blogs. With top-rated SEO resources, it is one of the most preferred blogs by online marketers. Most of its content is full of recent popular announcements made by different companies that rule the search engine domain. You can keep a tab on it to get the latest information inside the SEO world and accordingly prioritize your business strategy.